B2B Marketing Magazine's editor speaks at BMA Conference

B2B Marketing Magazine's Director of Editorial and Content, Joel Harrison, recently spoke about current trends and challenges in European business to business marketing at the International Business Marketing Association Conference.

He spoke about the impact of the European economic crisis on B2B marketing activity, the explosion of East London's tech city and digital entrepreneurship, how European attitudes towards social media have changed and much more.

See his presentation below:

Developing the creative campaign for the B2B Marketing Awards 2012

Having managed the B2B Marketing Awards event for the past five years, The Think Tank was approached by the organisers, Silver Bullet Publishing, to develop the creative theme for the 2012 awards.  

Seeking to engage a wider audience, and increase entry levels from  all sectors of the B2B marketing industry, The Think Tank was asked to produce a campaign that would resonate with marketers from both agency and client side and encourage them to engage with the awards at various levels. It was also very important that the theme could work in an integrated manner across a range of marketing channels as well as providing an engaging and fun format for the Awards event itself.  

The Think Tank developed several concepts that would answer the brief and the High Flyers campaign was chosen. This is designed to celebrate the outstanding creativity in the B2B Marketing sector and position the awards as the premier industry event, not only for agencies but also for clients side marketers.  

The flexibility provided by the 'retro feel' creative execution allows the campaign to be extended from launch to the event and beyond, offering B2B Marketing the continuity of message they were looking for in 2012.  

The Think Tank is continuing to develop an integrated campaign to promote the awards over the coming months and encourage entry and engagement.

For more information about the awards please click here.

Account Manager Role with The Think Tank

The Think Tank is a leading integrated marketing agency in Clerkenwell, London and we require a knowledgeable Account Manager to work on a variety of Business to Business clients.  

This Account Manager position will combine all aspects of marketing, both on and off-line, and the successful applicant will ensure the smooth running of accounts, including client liaison and managing timescales, budgeting and creative output.  

A background in a similar B2B marketing agency account management role or digital experience is preferred. Any candidate should be pro-active and self-starting with strong administrative, communication and organisational skills.  

The right candidate will manage a range of client accounts and should have the knowledge and experience to support a variety of marketing activities and will be rewarded with a competitive salary.  

This is an opportunity to make your mark within an established forward thinking business to business marketing agency that is growing and offering great prospects for development and career enhancement.  

To apply for this role please send your CV with a covering letter to Liam Bateman at liamb@thinktank.org.uk.  

Please note: this is not a PR Account Management position.

The Think Tank shortlisted for Best Brand Campaign at B2B Marketing Awards

The Think Tank has been shortlisted for Best Brand Campaign in the B2B Marketing Awards 2011 for our brand creation and development work for Biome Technologies Plc, a leader in the provision of bioplastics.

Following a brief from Stanelco Plc, Biome's previous name, we developed a new brand to promote the bioplastics bias of the business, developing a new brand identity, collateral and web site and then promoted the brand and business to a diverse customer base through PR and electronic direct marketing.

Biome has seen great results since its re-launch and this recognition of the strength of the new brand is great for both The Think Tank and Biome.

Fingers crossed for the Awards in November.

For more information about The Think Tank's work on the Biome brand please click here

The Think Tank wins Best Launch Campaign at B2B Marketing Awards 2010 for OKI Printing Solutions

At a fantastic night of mobsters and 1960's gangsters, The Think Tank secured the Best Product Launch Award at the B2B Marketing Awards 2010 for its EMEA launch campaign for the OKI MC860 multifunction printer.

Communicating the benefits of A3 colour printing at a price comparable to other A4 products, the campaign featured visuals demonstrating that you see the bigger picture with an A3 printer. This media neutral idea was used across the marketing material, both on and off line, and then executed by operating companies across the EMEA region to great effect.

This was one of the first campaigns that The Think Tank had developed for OKI Printing Solutions since winning the EMEA creative account in a competitive pitch.

Liam Bateman, Director at The Think Tank, commented, 'This is great news and testament to the hard work of both the OKI EMEA Marketing Team and my team at The Think Tank. Well done to all.'

The Think Tank was also shortlisted in the B2B Marketing Awards 2010 for its promotional work with AkzoNobel in the Most Commercially Successful award category.

See all the winners here