The Poets way of Reading

The unveiling of Erik De Nijs' 'The Poets' at the Dutch Design Week recently held in Eindhoven is most certainly a novel idea indeed. De Njis has designed foldable reading chairs that can be neatly stashed away and doubled up as additional lighting, an end to all our 'spare' chairs storage  concerns over the festive period.

De Nijs himself has stated that 'The Poets Emerged from the idea of really taking time to read your children a bedtime story. A foldable chair with the perfect reading light.no matter the environment. done reading? just store it against the wall,and you’ll have some extra light. W. Blake is the green chair with the light on the right side, just like the right handed poet William Blake. The white chair is called J.W. Goethe with the light on the left side, just like the left handed poet.'

With the plummeting temperatures here in London however, it may be that we need to use our own poetic licence and design some under seat heating. Perhaps the next creation?

Read more at Design Milk: http://design-milk.com/the-poets/#ixzz18elPvcUV

B2B Marketing Awards video takes no prisoners!

B2B Marketing magazine has posted a video of the awards held last week. Very entertaining and some of the filming was quite late in the evening with guaranteed results.

A great evening was had by all, as demonstrated by the video, especially as The Think Tank received the award for Best Product Launch.

Take a look and enjoy!

The Think Tank wins Best Launch Campaign at B2B Marketing Awards 2010 for OKI Printing Solutions

At a fantastic night of mobsters and 1960's gangsters, The Think Tank secured the Best Product Launch Award at the B2B Marketing Awards 2010 for its EMEA launch campaign for the OKI MC860 multifunction printer.

Communicating the benefits of A3 colour printing at a price comparable to other A4 products, the campaign featured visuals demonstrating that you see the bigger picture with an A3 printer. This media neutral idea was used across the marketing material, both on and off line, and then executed by operating companies across the EMEA region to great effect.

This was one of the first campaigns that The Think Tank had developed for OKI Printing Solutions since winning the EMEA creative account in a competitive pitch.

Liam Bateman, Director at The Think Tank, commented, 'This is great news and testament to the hard work of both the OKI EMEA Marketing Team and my team at The Think Tank. Well done to all.'

The Think Tank was also shortlisted in the B2B Marketing Awards 2010 for its promotional work with AkzoNobel in the Most Commercially Successful award category.

See all the winners here