BIRT (Business Information Reporting Tools) developer and founder
Actuate has launched a fantastic microsite,
Dash for Gold, that allows you to investigate and explore the results of sports competitions of the past and compare them to this year’s games.
Using their intuitive reporting dashboard they interrogate a wide range of economic, demographic and geographical data to hunt out the trends and enable users to analyse and predict their own medal winners in simple and easy to understand graphical interfaces.
The Think Tank was asked to create a brand identity for the online application including a detailed infographic which explains what users can expect when they delve into its data.
The branding was extended to a series of multi-lingual online banners and a video that guides users through the experience. Working closely with Actuate during the app’s development, The Think Tank has provided advice on messaging, design and graphical execution of the microsite and application as well as the marketing collateral that promotes it.
This simple to use app puts you in control of the data past and present, allowing you to predict this year’s winners alongside a competition for the best dashboard created by users.
Actuate Dash for Gold includes: Did you know: Sports and competition data at your fingertips All historic and current information at one glance in a dashboard application with sports data that is updated daily. Compare and analyse historic results by country or by discipline. Get timely information on your country's medal count.
Interactive Analytics: Explore & Play The interactive analytics section of the Dash for Gold app allows you to correlate sports and medal information with external data and gain completely original insights. The app brings together different public databases with geopolitical and economic data by country as well as some fun facts. Review performance against world economic and demographic factors such as wine consumption, CO2 emissions or fertility rates. Or maybe you already knew that countries with a low birth rate under perform in swimming?
BIRT Dash for Gold Contest: Join the athletes and compete From 27th July you will have the opportunity to create your own interactive dashboards to uncover trends and fun facts about the world’s top sporting competitions by applying economic, climatic, historical and other indicators to sports data. You'll be amazed at what you find as you drag and drop Google-style gadgets to discover hidden correlations and expose exciting information about your favourite countries and sporting events.
When you're ready, submit your dashboards to the competition and they'll be published to the community for all to see. Judges will evaluate and choose the top four dashboards and each will win a 32GB 3rd generation Apple iPad with WiFi.
To get in the game you can find out more and register
here to keep current on the latest updates and contest announcements.
On the go – Mobile Dash for Gold Keep your sporting facts handy wherever you are with mobile access to Dash for Gold. After registering, you will receive a link to access daily updates to the latest competition results and figures. Dash for Gold Mobile has been optimized for iPad and viewable on most tablet browsers.
Get predicting
here and delve into the facts.
Last week saw another great B2B Marketing Awards which appeared to be enjoyed by all.
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