Burberry launched their flagship store in Taipei in April with Burberry World Live, a 360 immersive experience.A custom-made cylindrical space was designed by Christopher Bailey and brought to life the Burberry worlds of British Heritage, Fashion, Music and Weather.
It combined an eight part 360 degree film, a live musical performance and digital weather experience. Burberry World Live will be touring the world, coming to cities including London, Hong Kong and Chicago later this year.The multi sensory experience blurs the physical and digital dimensions of the brand to great effect.
Quite an experience. See how the event went below:
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