New Grande Stade announced

The French Rugby Federation (FFR) has unveiled the winning design for the new French national rugby stadium. 

The ‘Grande Stade’ will be built using the designs of Populous and Ateliers 2/3/4/, and will be much more than just a rugby stadium; as well as hosting all the French rugby home matches, it will accommodate conventions, shows and a broad range of other sporting events thanks to its multi-purpose design. 

The design boasts a retractable pitch, to ensure the best possible playing surface for matches, and a retractable roof, which will help to create an intense atmosphere for sporting fixtures as well as creating the largest roofed entertainment venue in Europe, with a planned seating capacity of 82,000.

The new venue will be built South of Paris, with the architecture alluding to the hospitality and shelter of a town, with solid white stone masses on the exterior resembling the rock quarries of the region, contrasted by the variety of thriving public spaces and multi-level lounges within the structure.

Teleport between cities

To celebrate the launch of the new direct TGV service between Lyon and Brussels, French train operator SNCF created a "teleportation device" that instantly transported the Lyon public into the heart of Brussels.

They created a box that was situated in Lyon's Place de la République on 21 September and invited passers-by to "take a look at Brussels", by peering through a hole in one of its sides. Multiple screens connected by satellite then transmitted their faces to another set-up in Brussels's Mont des Arts square, while also feeding back images and sound to participants.

The result was an intercity interaction with bands and all.

Take a look at the video to find out more. (Concept by TBWA Paris)

Working up a sweat

Here's a great viral ad from France.

Combining exercise bikes, a neon male stripper, DJ decks and several fit Parisians, the ad encourage exercise with the reward of an animated striptease.

A great bit of fun.      

 

Matt W Moore adds colour for Dulux Campaign

Dulux's Let's Colour campaign has been extended by mural painter Matt W Moore ,creating a series of 'live painting performances' in Marseille, Lyon and Paris. Let's Colour launched in the spring and is a global campaign from Dulux/AkzoNobel based on a concept to stage events in different cities in which Dulux paint is used to brighten up a neighbourhoods thereby "adding colour to people's lives".
See more here
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