Pantone song titles

Pantone is a brand that many will recognise and the folks at Chic & Artistic have created this innovative and clever idea of matching the colour chips to songs.

The series, called "panto'n'roll", replaces the name of a colour in a song title with one of the famous Pantone cards, for example 'blue suede shoes' or 'yellow submarine'.

Very simple yet wonderfully creative, we love it, and they mention on their website that they will producing some posters of these too, just email them at pantonroll@chic-artistic.com with the one(s) you like. 

You can see all of the series here.

Can you think of any songs they may have missed?

A difficult colour choice

Mybuilder.com has created their very own interpretation of the 2011 erotic book 'Fifty Shades of Grey'.

In their version Mr Grey is seen making a very very hot and steamy job of choosing which grey to decorate a room with. Sizzling.

Enjoy!

The Queen's colour swatch

Last week we looked at some of the best or worst products available for the Queen's Jubilee.

We've just come across this one and thought it was worth a mention.

In a collaboration between Pantone and agency Leo Burnett, a limited edition Pantone swatch has been produced to commemorate the Jubilee in the shape of the Queen in various coloured outfits.

Find out more of Yatzer.

What colour is fashion across Europe?

This project by Pimkie called Color Forecast has been developed by Pedro Cruz and runs feeds from high definition cameras in Milan, Paris and Antwerp to track the colour of fashions worn across the cities.

The software analyzes the passing colors and shows in real time which colors are worn most often, then the colors are compiled into an infographic to see how trends evolve..

Can this forecast the trends and how our colour tastes change over the seasons? An interesting project.

See the website here and see how it works below.

Sensory marketing that grows on you

Last week TTT met CURB, the natural media company that helps brands create innovative and award winning media.   

CURB uses attention-grabbing media such as chalk advertising or bespoke interactive productions where the individual acts as an instrument for creating the experience or message - pedal to charge your phone or dance to make the music louder!   CURB also uses natural media which they tailor to their clients’ briefs – to promote the movie Contagion they worked with a world renowned microbiologist to create an enormous Petri dish inoculated with mould, penicillin and Pantone-matched live bacteria. Over the span of a few days these grew into the movie title ‘Contagion’ (and yes, it went viral).



During the Multisensory Media demonstration TTT’s meeting room was filled with the scent of freshly-cut grass from the pitch of a well-known Italian Serie A football club. Unfortunately for CURB there were no football fans in the meeting to appreciate this particular experience; nevertheless we were amazed at how particular they can be with creating scents and sounds. We found out that specific scents can be used to change an emotion as well as perception of time and environments.

CURB has also developed a technique to package the scents in a way that is sustainable and fun. We enjoyed the experience of small customizable pouches that released a lovely scent with just one squeeze – some of the scents included the smell of chocolate truffles or red roses (a note to all men – do not use as a substitute for a gift).  

CURB uses entirely natural or sustainable materials that are recycled after they’ve been used. If that is not possible, the materials are upcycled; for example a huge poster of Michael Jackson’s album next to Heathrow airport was made out of plastic that was later upcycled to mobile phone cases and various other goods.  

To find out more about their fun and innovative approach to Out-Of-Home media, PR and experiential marketing, visit www.curbmedia.com

A Canopy of Colour

Arguably the most colourful food market experience in Europe, Santa Caterina Market in Barcelona has a restored roof made of 300,000 wave like multicoloured ceramic hexagons. These hexagons are be seen as representations of fruits and vegetables in an unique and innovative way; a classic in post modern architecture.

The architect of the market explains, “The first mistake is to talk about old and new. Whatever has managed to survive into the present is current, useful, and contemporary. And it permits us to move back in time in order to continue forward.”

To read more on the inspiration for the design click here

Matt W Moore adds colour for Dulux Campaign

Dulux's Let's Colour campaign has been extended by mural painter Matt W Moore ,creating a series of 'live painting performances' in Marseille, Lyon and Paris. Let's Colour launched in the spring and is a global campaign from Dulux/AkzoNobel based on a concept to stage events in different cities in which Dulux paint is used to brighten up a neighbourhoods thereby "adding colour to people's lives".
See more here
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