A new media neutral idea for Glidden

The Think Tank was invited, through a formal pitch process, to develop a new media neutral (MNI) idea for the Glidden Trade which would support the marketing and positioning of the brand over the next few years.
This MNI would be required to work across a wide range of marketing channels and collateral including advertising, point-of-sale, direct marketing, digital channels, social media and sales collateral.

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Matt W Moore adds colour for Dulux Campaign

Dulux's Let's Colour campaign has been extended by mural painter Matt W Moore ,creating a series of 'live painting performances' in Marseille, Lyon and Paris. Let's Colour launched in the spring and is a global campaign from Dulux/AkzoNobel based on a concept to stage events in different cities in which Dulux paint is used to brighten up a neighbourhoods thereby "adding colour to people's lives".
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The Think Tank