This has got to be one of the oddest ads for an air conditioning company ever.South American home electronics brand BGH has created this very atmospheric ad that features a variety of frightening sunbathers and other sun worshipers sweating away in high temperatures watched by a psychopath that wants to put them out of their 'misery'.
But its OK as he has air conditioning from BGH so he won't be heading out into the heat.
Not for the faint hearted but worth a watch just to see how they do it in South America. Apologies for the picture but it sets the scene.
Shot by Fallon London.
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