You may have seen the new IKEA ad 'Playing with my friends' on TV recently featuring over-sized toy characters sitting down for dinner. But have you seen the 'making of' film featuring one of the lead actors, Darren the Bear.
A great pseudo-documentary featuring the store cleaning bear who gets his big break in the ad and changes his life.
We like the subtle humour, especially the bus.
Enjoy!
Ad by Mother London
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