Ad turns magazines into WiFi hotspots

In a recent issue of Forbes magazine Microsoft ran an ad about their latest product, Office 365. In a limited number of magazines there was a  surprise for the reader, a WiFi hotspot, courtesy of T-Mobile.

The ad contained a wireless router that would provide 15 days of free WiFi, the router would last for two to three hours per battery charge.

The premise is that Office 365 is a use-anywhere version of Microsoft's Office software, allowing people to work on documents where-ever they are. 

A clever but costly stunt.