Jaguar's F-Type is their first sports car in 50 years. To celebrate that fact they have released what can only be described as a mini movie.
The twelve-and-a-half minute film, created by The Brooklyn Brothers in London and RSA Films, stars Homeland actor Damian Lewis and also features a specially commissioned song, "Burning Desire," from Singer Lana Del Rey .
Shot in Chile's Atacama desert, the film plays up Mr. Lewis' upper class British heritage, comparing him to Prince Harry and casting him as a smooth operator with a dry sense of humour.
Whilst it has been compared to BMW's 2001 film by Fallon, but George Bryant, founding partner of Brooklyn Brothers has denied the similarities.
Watch the video below and let us know what you think.
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