This week interactive image platform ThingLink officially hit Facebook. Already available for use on Twitter since November, the platform allows users to embed links to anything, meaning that you can link an image to a website and the person viewing it would not have to leave their Timeline.The images work by having anchor points embedded on them, when a user hovers over that point they get information and with a click, they can open YouTube videos, audio clips, other websites and virtually anything else that would previously have been linked to in the description.
This could open up new avenues for brands, marketers and general users providing interactive images that will have more impact than normal posts might.
Whilst this isn't the first interactive image brand to launch their services on Facebook, Stipple launched on the network back in January, it does show a growing trend for people and brands trying to improve the level of engagement they have with their followers. One company to already try it has been Doctors Without Borders with this post.
The platforms reps have said that since it launched on Twitter, engagement on posts was increased, with some up by five times, so the scope seems to be there for it to do well on Facebook.
Is interactive imagery the next step for social marketing? Let us know what you think.
Posts
No comments:
Post a Comment