Specsavers has been working with Microsoft Advertising to launch a new competition; 'Spectacle wearer of the year’.The competition, developed by Manning Gottlieb OMD in conjunction with DG MediaMind, uses Skype to encourage more users to submit photos of themselves wearing their spectacles via their web-cam. Using Skype to promote the competition makes sense as it is one of the biggest video calling services, and recently has been used a Microsoft as a replacement for its Messenger service.
James Hayr, head of specialist sales at Microsoft Advertising, says: “This is the first time an advertising campaign in the UK has used Skype’s video capabilities within a creative solution to bring a brand message to life. Skype’s ability to make more meaningful connections over video means that this is the only platform a campaign like this could have been executed on, outstripping the reach of its competitors.”
The campaign will run till the end of June and will be supported by digital display ads on MSN.
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