Print ads that come to life

Looking for a way to bring your advertising to life then take a look at this print ad for Lexus. With a little help from an iPad the ad comes to life.

Lexus developed a special technology for this that it's calling "CinePrint."

"Most traditional mashups feature print ads that redirect to a digital experience away from the printed page," the automaker says. "CinePrint technology flips that on its head, creating a tactile and visceral connection that brings one closer to the printed page with a multi-sensory experience that combines sight, sound and touch."

Take a look at the film below to see how it works. Brilliant!