V&A membership campaign

In an effort to boost membership, the Victoria and Albert Museum in London, has teamed up with Rose Design to produce a series of print ads.

Rose Design worked with photographer Nick Turpin and copywriter Jim Davies to create the posters, which aim to highlight the benefits of becoming a member.

The posters all feature black and white shots of visitors enjoying exhibits and objects from the V&A's vast trove of historical artifacts.

Print ads that come to life

Looking for a way to bring your advertising to life then take a look at this print ad for Lexus. With a little help from an iPad the ad comes to life.

Lexus developed a special technology for this that it's calling "CinePrint."

"Most traditional mashups feature print ads that redirect to a digital experience away from the printed page," the automaker says. "CinePrint technology flips that on its head, creating a tactile and visceral connection that brings one closer to the printed page with a multi-sensory experience that combines sight, sound and touch."

Take a look at the film below to see how it works. Brilliant!

Earned, owned and paid for

The Think Tank PR team has been discussing ‘Earned’, ‘Owned’ and ‘Paid for’ media.  This came about as we saw a quote in PR Week from Freud Communications’ chairman, Matthew Freud, saying that: “The basic model for media and marketing is broken”.  

While media fragmentation has long been talked about we thought it was interesting that it is the interactive marketing space which is helping use define new universes.  

Although full definitions may vary, the basic premise is that ‘Owned’ media is the channel you control such as your website, or partially-owned, your company Facebook page or Twitter account.  

‘Earned’ media covers press coverage, however the term has evolved to cover the word-of-mouth that is being created through social media channels.  

‘Paid for’ media does what is says on the tin, and covers advertising in its many formats online and in print, and extends into paid search for example.  

Categorising your media in this way helps to identify the roles they can play in delivering your communications; understanding their benefits and challenges can be a critical next step, and of course that they work best working together.  

But of course the real test is what you say, not just how you are delivering your message, and increasingly how you are then listening, engaging and responding is key in this new ‘networked’ age.

Guess the cartoon character with Lego

These print ads for Lego are by German ad agency Jung von Matt.

They've created a series of ads called 'Imagine' that feature minimalist interpretations of some of the best known cartoon characters.

See if you can work out which is which:

Some hints for you:

Revolutionary Gaul
Underground Martial Arts
On the Street
A Nuclear Family
Not North of the Playground

Ege introduces digital print carpets

EgeCarpets has launched their “Out of Nature” digital print carpet collection with the aim of 'allowing the beauty of nature indoors, right into your interior design scheme'.

These great digital print designs are available in wall-to-wall or custom sizes and in stone, wood or tile effects.

An interesting statement piece for any home.

See more of these great designs here.

A novel poster: The writing is on the wall

Whether you are a lover of descriptive classical literature, or prefer the shortcomings of a 160 character tweet - we at the Think Tank cannot deny our love of text and the influence these variations can have on our day.

Novel Poster have set up a project to celebrate this diverse mix and evolution of writing with a collection of ten unique poster designs highlighting five classic novels of literary acclaim and five of the most well-known twitter users. The novel poster prints are entirely composed of only the book's complete text, from beginning to end, and are fully legible. The celebrity ones are composed of only the twitter feeds, and are also fully legible.

The interest and popularity surrounding this project has resulted in Novel Poster setting up on Kickstarter to allow people to pre-order the posters via pledges.

Our initial thoughts are, with his extensive twitter feed and many a published book, essay and script, what WOULD the size of Stephen Fry's poster need to be??