Barbour ABI featured in Evening Standard

The Think Tank has been working with Barbour ABI to raise awareness of the great construction and housing sector data that they deliver every month.

As part of this activity we were able to secure them a mention in the Evening Standard Homes and Property supplement as part of an article discussing the 'don't move, improve' trend.

The article featured Ed Miliband and his wife, as they extend their house in Primrose Hill, and quotes Barbour ABI's statisticss that detail the volume of planning applications received across London boroughs.

In the article Adam Valentine, Group Content Director at Barbour ABI, said he expected the upward trend to continue – in 2010 some 55,000 London homeowners applied for permission to extend their homes. “I think that the areas where we are seeing a large volume of home improvements are those where prices are still rising. These are the areas where people will seek to increase the size of their homes,” he said.

Read the full article here.

Miliband's Primrose Hill mansion gets even bigger _ News _ Property news _ Homes & Property.pdf (300 kb)

Developing a brand to Nurture growth

The Think Tank was recently briefed to create, from conception, a new brand and identity for a recently incorporated property asset management company and the subsequent launch of the business in the North West area of the UK.

We worked with the client on a selection of brand names and identities until Nurture was chosen for this fledgling company, complementing their ethos of asset growth through effective management.

Through a coordinated campaign of advertising, PR, direct mail, telesales and social media we launched the business to landlords and tenants across the North West, delivering enquiry and new contracts and raising the profile of the brand. The campaign focussed upon Nurture's Guaranteed Rent scheme and the offer of a Free Gas Safety Certification for new customers. Advertising and PR in the local property pages was supported by a direct mail campaign and telesales to local landlords. The brand profile was further raised through social media activity focussed upon Twitter and LinkedIn.

There has been a great response to the marketing so far and the campaign continues.

A security solution for vacant property

The Think Tank has recently developed a marketing campaign for Clearway Services, communicating their vacant property security solutions to the property sector, which included a unique keyless door and wireless alarm system.We developed new brands for key products in the offering and a micro-site and marketing campaign to communicate the benefits of the products to property owners and developers.
See more here