Developing a brand to Nurture growth

The Think Tank was recently briefed to create, from conception, a new brand and identity for a recently incorporated property asset management company and the subsequent launch of the business in the North West area of the UK.

We worked with the client on a selection of brand names and identities until Nurture was chosen for this fledgling company, complementing their ethos of asset growth through effective management.

Through a coordinated campaign of advertising, PR, direct mail, telesales and social media we launched the business to landlords and tenants across the North West, delivering enquiry and new contracts and raising the profile of the brand. The campaign focussed upon Nurture's Guaranteed Rent scheme and the offer of a Free Gas Safety Certification for new customers. Advertising and PR in the local property pages was supported by a direct mail campaign and telesales to local landlords. The brand profile was further raised through social media activity focussed upon Twitter and LinkedIn.

There has been a great response to the marketing so far and the campaign continues.