Sunday, 25 March 2012

Don't venture to Powder Mountain!

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220541_71_0_NTE1ODQ3ODgxLTg1NjIzNTk1Mg.jpgThis great campaign for ski resort Powder Mountain was created by Salt Lake City based agency Super Top Secret.

Designed to put off non-locals from venturing up the mountain and making the most of the precious snow stashes, these adverts use the tagline “Paid for by Powder Mountain Locals” and are part scare tactic and part reverse psychology.

A great bit of tongue in cheek marketing.

Ads created by Super Top Secret for Powder Mountain.
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