We recently found this great brand work for Kraken Rum by Brooklyn based agency 'Dead As We Know It'.The campaign launches what was apparently the world's first spiced black rum. The agency developed the backstory of the Kraken’s true existence from a scientific point of view through a journal and a series of movies which brings the brand to life in an interesting way.
There is a series of animated videos for the brand which you can find here. We have added Chapter 3 of the series below which we thought was great fun.
Well done on a very engaging launch campaign.
Posts
No comments:
Post a Comment