Tattoo studio's clever job ad

In the current global economy the job market is fiercely competitive, for every job there seems to be hundreds of applicants. With that in mind Berrge Tattoo studio in Turkey decided to thin the herd from the start.

They invited wannabe tattoo artists to fill in a barely visible QR code which, once scanned, gave them access to the application form.

It was a clever ploy as filling in the code takes a steady hand, a vital skill for the job being advertised, and was a clever use of the under valued QR code.

How to QR code a whole town

A town in South Wales has taken the step to promote its local landmarks through QR codes in a project called 'Monmouthpedia'.

The town is Monmouth and in a six-month initiative they have affixed QR codes to their notable landmarks, organizations and even people which link to Wikipedia entries on each.

The original idea came from TEDx talk in Bristol, where they suggested that Wikipedia should "do a whole town" using QR codes. With more than 1,000 QR codes residents and businesses have taken up the challenge and launched Monmouthpedia last weekend.

The Wikipedia entry for the project says "Lest you think this is a passing interest, the town of Monmouth is in it for the long haul. Many of the QRpedia codes are printed on ceramic plaques that should last for decades. The information in articles is backed by the Wikipedia community and will be continually improved and expanded. Physical guides and maps will become outdated, but the Wikipedia articles will always be able to be updated. This potential for on-site access to up-to-date information in any language is what makes the Monmouthpedia model so exciting."

Speaking as someone who never has a guide book to and in a new town this is a great idea and very engaging.

Find out more on Wikipedia here.

Guinness beer glass that reveals a QR code

QR codes have been a popular addition to marketing campaigns in recent years. Now BBDO New York has created a QR code on a beer glass for Guinness.

The QR code is only visible when the glass is full and when scanned it "tweets about your pint, updates your Facebook status, checks you in via Foursquare, downloads coupons and promotions, invites your friends to join you, and even launches exclusive Guinness content.'

A great promotional gimick and use of QR codes.