It's not too easy to stop with bubblewrap

In an interesting stunt for Goodyear in Brazil, Y&R has been inserting sheets of bubble wrap into newspapers and handing them out to drivers in São Paolo as they wait in traffic.

This was part of a campaign with the the message, "Sometimes it's not easy to stop."

It's a curious one, connecting the addictive pleasure of popping bubble wrap with the potential tragedy of braking hard with poor tires instead of Goodyear's ultra-grips but quite fun anyway.

See the video below:

Great viral ad for LG

This is a great viral ad for LG produced by Y&R Amsterdam. A very odd customer makes his way through an electrical store and finds himself running off down the street with a bit of a surpirise.

Very clever. Click below to view.