In an interesting stunt for Goodyear in Brazil, Y&R has been inserting sheets of bubble wrap into newspapers and handing them out to drivers in São Paolo as they wait in traffic. This was part of a campaign with the the message, "Sometimes it's not easy to stop."
It's a curious one, connecting the addictive pleasure of popping bubble wrap with the potential tragedy of braking hard with poor tires instead of Goodyear's ultra-grips but quite fun anyway.
See the video below:
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