A bit of fun but some interesting stats.
Saturday, 28 January 2012
Amazing YouTube stats in an animated video
A bit of fun but some interesting stats.
George Seurat's Bathers at Asnières recreated at Olympic Park
Neville Gabie, the Olympic Park's artist in residence, has created a reimagined version of George Seurat's famous 1884 painting Bathers at Asnières with builders from the Olympic site.
Set on the River Lea in East Stratford it is a far cry from the original stting on the banks of the Seine in Paris. The photographic portrait is called Freeze Frame and Mr Gabie said he was struck by the similarities in Seurat’s painting and the visualisation he was shown before work began on the Olympic Park.
‘There is an obvious and surprising physical connection between the two landscapes, but the concept for the work explores the more striking similarities between the social and political contexts of the two,’ he told Metro. ‘Now, in the east end of London, we’ve reimagined a post-industrial landscape using sports
Read more on Metro
Labels:
Art,
Freeze Frame,
London,
Neville Gabie,
Olympic Park,
Photographic,
Promotion
Cadbury Dairy Milk launches latest 2012 Olympics video
The music video sees some of the UK’s biggest fans going to extreme lengths in a bid to get up close and personal with 10 unsuspecting racquet sport athletes.
Below you can get a glimpse of it in the making as well as the video itself - what lengths some fans will go to!
Sunday, 22 January 2012
Bus stops come to life in London
Bus-Tops is an interactive art project, one of 12 around the UK commissioned for Artists Taking the Lead - an initiative set up by the Cultural Olympiad 2012 and Arts Council England to showcase the nation's creativity to the world.
The concept is to make London bus journeys more engaging and inspiring by installing LED screens on top of 30 bus shelters. The screens are being fitted with red and black LED lights and show designs from professional artists and members of the public.
Find out more about this project and where you can find the installations by clicking here.
Labels:
Art,
Artists,
Artists Taking the Lead,
Arts Council,
Bus,
Cultural,
Design,
installation,
Olympiad,
Tops
Get your own 'They Might be Giants' pink hearse
Last week we published a post about the shortlist for the Design of the Year Awards 2012 which featured a giant pink hearse from a 'They Might be Giants' video.
Well now you can get one of your own. Download and make your own by clicking here or watch the video of how they made the original one below:
Well now you can get one of your own. Download and make your own by clicking here or watch the video of how they made the original one below:
Saturday, 21 January 2012
'The Bark Side' by VW
It has received more than eight million views on YouTube in just a few days so seems to be having the right impact.
Great viewing.
Labels:
Ad,
Advertising,
Bark,
Darth Vader,
Side,
Star Wars,
Viral,
Vw
Clap for your photos
It apparently records up to 30 seconds of video, has storage of between 2GB and 16GB and also acts as a USB drive.
It has been available through Amazon, however they are a bit short on supply at the moment so if you want one you will have to keep hunting.
Labels:
Camera,
Clap,
creative,
Marketing,
Photo,
Photographic,
Small,
Superheadz
BMW uses interactive experience to promote 1 Series
The events ran in the evening across major cities with consumers invited to join in an interactive race game that was projected onto buildings and scaffolding in high traffic areas.
Using smart phones, iPhones and iPads gamers logged on to Facebook and competed against each other using their devices. The winners were immediately posted to the Facebook page and a league of the fastest gamers publicised.
There were 810 campaign Facebook posts, so with a Facebook user having an average of 130 friends, it is estimated that more than 105,000 users were exposed to the campaign through Facebook alone.
It looks like great fun was had by all, with consumers engaging with the brand and new technology. See a video of the event below:
Labels:
1 Series,
BMW,
Events,
Experiential,
facebook,
interactive,
ipad,
Marketing,
promotional,
promotions,
South Africa
Tuesday, 17 January 2012
Augmented reality brings ceramics to life
Combining beautifully painted ceramic plates, called English Hedgerow, with augmented reality the creatures featured are brought to life on your iPhone or smartphone.
See the video of the animation below:
,
Monday, 16 January 2012
How the Chinese build a 30-story hotel in 15 days
This is how pre-fabrication is done in China or 'How the Chinese build a 30-story, five-star hotel in only 15 days.'
Built by the Broad Group, it used prefab construction techniques for ninety-three percent of the high-rise. The 17,000 square meter hotel is known as T30, is located in the Lin Gang Industrial Zone in Xiangyin County and comprises of over 350 rooms, a restaurant, bar, gym, swimming pool on the top floor, underground parking and a helicopter pad.
Interesting viewing.
Built by the Broad Group, it used prefab construction techniques for ninety-three percent of the high-rise. The 17,000 square meter hotel is known as T30, is located in the Lin Gang Industrial Zone in Xiangyin County and comprises of over 350 rooms, a restaurant, bar, gym, swimming pool on the top floor, underground parking and a helicopter pad.
Interesting viewing.
Labels:
Building,
Chinese,
Construction,
hotel,
Marketing,
pre-fabrication,
Video
See your world turn upside down with Google Maps
This was built by VB&P and 1st Ave Machine and the video shows players navigating around a complex city scape - dropping into burger joints, barbers and other palces along the route.
This is very clever and a must see.
Plus, if you like this then also take a look at the previewed Google maps game which lets you play the labyrinth game online.
Have fun!
Friday, 13 January 2012
Design of the Year 2012 nominations announced
All the nominations will be on show at the Designs of the Year exhibtion at the Design Museum, opening to the public on 8 February 2012 and category winners and the overall winner will be announced at the Awards Night at the Design Museum on 24 April.
The Design Museum will be issuing details of each nomination daily on their blog,
Work shown here: Comedy Carpet, Blackpool by Why Not Associates and Gordon Young
Life-Size Paper Monster Hearse by Paul Sahre
Labels:
2012. Design Museum,
Architecture,
Design. Awards. Year,
digital,
Fashion,
furniture,
Graphic,
product
Newsweek publishes 1960's Mad Men issue
Tina Brown, editor of Newsweek and The Daily Beast, commented, "Newsweek was very much on the cultural forefront at the time of the show, it covered the events that are so much of the background for the show's drama - the burgeoning civil rights movement, the women's rights movement, the Vietnam War. That was Newsweek's cutting-edge beat and its flourishing journalistic subject. So it seemed like a wonderful marriage in a sense to take that and apply it to the magazine, to make the magazine an homage to the period."
This is either a great marketing coup for the producers of Mad Men or a very clever promotional tool for Newsweek. Either way it will be an issue to keep.
Read more about this on AdAge.
Labels:
Advertising,
Daily Beast,
Mad Men,
Marketing,
Media,
Newsweek,
TV
Wednesday, 11 January 2012
Salesforce launches Social Media best practice website
There are some great case studies here as well as a free 25-page book looking at how Social Media is affecting Sales, Marketing and Customer Service.
Click here to see more
Labels:
Best Practice,
Customer Service,
digital,
Free,
Marketing,
Media,
online,
Sales,
Salesforce,
Social,
social media
Tuesday, 10 January 2012
Red Bull announces Canimation winners
If you have missed the publicity, Red Bull has been running a competition called 'Canimation' which searched for cutting edge animators to combine their imagination with the silver and blue can to produce some great short animated films.
The winners have just been announced and it is well worth having look at the great films. Below are just two of the winners.
Winner of Student CGI Category - Scott Waddington
Red Bull and the Featherless Chicken Canimation from Scott Waddington on Vimeo.
Winner of Open Drawn Category - Chloe Rodham
Skyhound (Red Bull Canimation) from Chloe Rodham on Vimeo.
See the rest of the fantastic winners here
The winners have just been announced and it is well worth having look at the great films. Below are just two of the winners.
Winner of Student CGI Category - Scott Waddington
Red Bull and the Featherless Chicken Canimation from Scott Waddington on Vimeo.
Winner of Open Drawn Category - Chloe Rodham
Skyhound (Red Bull Canimation) from Chloe Rodham on Vimeo.
See the rest of the fantastic winners here
Monday, 9 January 2012
Faces of British Architecture exhibition
THE BUILDING CENTRE - LONDON 9th January - 29th February 2012
Image courtesy of Faces of British Architecture
Labels:
Architecture,
British,
Building,
Centre,
exhibition,
Faces,
Iconic,
Icopal,
Marketing,
Timothy Soar
Frustrated by online shopping baskets?
Do you get frustrated with 'shopping baskets' when shopping online? Then you will find this humorous take on the infamous Shopping Basket by Oatmeal very funny.
It is essential reading for anyone operating in or thinking of entering the online retail space.
Please note: This does include profanity so please do not continue if you may be offended.
Click here to view in full

It is essential reading for anyone operating in or thinking of entering the online retail space.
Please note: This does include profanity so please do not continue if you may be offended.
Click here to view in full
Labels:
Ad,
online,
Retail,
Shopping Cart
Great viral ad for LG
This is a great viral ad for LG produced by Y&R Amsterdam. A very odd customer makes his way through an electrical store and finds himself running off down the street with a bit of a surpirise.
Very clever. Click below to view.
Very clever. Click below to view.
Monday, 2 January 2012
Are consumers getting excited about QR codes?
Quick-response (QR) codes are being used everywhere these days, even footballers have got into the habit with Bromley FC shaving the back of their heads in the design as a promotional stunt. But are consumers getting excited about QR codes? They are a great idea in theory, improving interactivity and offering a quick route through to online content, however in the States only 5% of Americans who own mobile phones have actually used a QR code, and surprisingly these tended to be young, affluent and male.
However, in the UK a recent survey of 794 mobile users by Simpson Carpenter showed that only a third knew what a QR code was but 11% had used one. Of these 20% did not find them at all useful.
So what is the future of QR codes? There will be growing awareness of the technology and, according to the above research, 70% of those that had used them found them useful and would use them again. As a tool for marketers they offer a simple and quick way for consumers to engage with online content and with the increase in smart phone usage it will be interesting to see how they develop.
We expect that there will be simpler technology along sooner rather than later that will supersede QR codes and offer more marketing opportunities so watch this space.
For more information on QR trends in the States see the AdAge article here
Sunday, 1 January 2012
AdAge's Top 10 Viral Videos of 2011
This is a very funny viral video for Doritos - 'no animals were hurt in the production of this advert' - well, at least the dog wasn't.
This ranked number 3 in AdAge's Top 10 viral videos for 2011. Some great videos here - some that you may recognise in the UK and others that you may not.
Check out the complete Top 10 here.
This ranked number 3 in AdAge's Top 10 viral videos for 2011. Some great videos here - some that you may recognise in the UK and others that you may not.
Check out the complete Top 10 here.
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