VW advert aims to catch the fast-forwarders

In a world of DVR recorders, Sky+ and TiVo it's becoming harder for advertisers to reach their audience as many record their shows just so that they can skip the adverts.

In an attempt to tackle this issue head-on DDB Brussels has produced a special TV ad for Volkswagen that when fast forwarded still works as an advert.

Given the moniker 'slowmercial', this new format features the VW beetle convertible in action, mainly closing the roof. At normal speed this could almost be painful to watch were it not for the relaxing birdsong in the background, but at a fast forward speed the ad works well.

The advert is only presently only being shown in Belgium but you can see it below.

It is a clever concept but does it impact upon the effectiveness of the normal speed ad, after all you cannot bore people into buying a product1

VW ad is daylight robbery

Volkswagen's latest advert by Deutsch, is a brilliant bit of suspense, slightly reminiscent of an action movie but with a humorous twist at the end.

The premise for the ad, titled Mask, is simple; a guy walks into a local shop wearing a ski mask, starts stalking down the aisles collecting food and such like, whilst looking menacing. All the while the customers start to hide and the counter staff begin to look scared. The camera angles and accompanying music all add to the suspense and creates a commercial that seems to promise cars chases and gun fights.

Hopefully we have built this up enough without spoiling the end, so take a look at it here.

VW ads celebrate classic cinema moments

VW has created three new ads, which are currently running at independent cinemas across the UK.

Each one focuses on a famous movie - Taxi Driver, Silence of the Lambs and Jaws - and imagines what inspired the classic moments in the films.

The series is directed by Ivan Zacharias and was dreamed up by DDB London as part of the VW 'See Film Differently' campaign.

See the three ads below:

The latest installment in the VW saga - 'The Dog Strikes Back'

We feel that we are posting a lot of VW items but anyway, here is the latest installment of the VW saga - keep watching at the end!

Volkswagen takes to the skies for parking

This amazing feat of engineering is Volkswagen's temporary vertical parking lot at their production facility in Wolfsburg, Germany.

16 storeys high, the silos are composed of glass and galvanized steel and are illuminated by night. A conveyor belt system transports finished cars directly from the adjacent manufacturing plant to the towers' basement and then lifts them into position via mechanical arms that rotate and run along a central beam.

Each silo can hold up to 400 cars at a time and deliver, with fitted number plates, around 600 vehicles to customers each day as well as acting as part of VW's Autostadt visitor attraction.

Find out more on DesignBoom

'The Bark Side' by VW

And the dogs have it. This new ad for VW, called The Bark Side, is a trailer for their forthcoming Super Bowl spot. It follows the brand's success with the Force ad last year that featured a child as Darth Vader.

It has received more than eight million views on YouTube in just a few days so seems to be having the right impact.

Great viewing.