Newsweek publishes 1960's Mad Men issue

Newsweek is planning to publish their March issue adopting its 1960's design throughout to mark the return of Mad Men to TV screens in the US.

Tina Brown, editor of Newsweek and The Daily Beast, commented,  "Newsweek was very much on the cultural forefront at the time of the show, it covered the events that are so much of the background for the show's drama - the burgeoning civil rights movement, the women's rights movement, the Vietnam War. That was Newsweek's cutting-edge beat and its flourishing journalistic subject. So it seemed like a wonderful marriage in a sense to take that and apply it to the magazine, to make the magazine an homage to the period."

This is either a great marketing coup for the producers of Mad Men or a very clever promotional tool for Newsweek. Either way it will be an issue to keep.

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