Social media campaign improves visibility for OKI C300/C500

The Think Tank was asked to extend a pan-European OKI product launch campaign in the UK marketplace using social media channels to widen reach and promote the product in a non-traditional manner.

The creative campaign that was developed for the launch of the OKI C300 and C500 series of printers featured the products as real 'stars' on the covers of leading publications. A fanzine style micro site was developed to act as a focal point for the campaign and this included a blog which was used to deliver content for the social media element of promotion in the UK. The regular addition of content to this blog was communicated via Twitter over a six month period, with additional content being added to Flickr and YouTube to provide additional links back to the micro site. 

The campaign resulted in almost 12,000 views of content over the period and engaged a wide range of sector specific individuals, with Twitter followers reaching more than 1,300.

The Demographics of Social Media

Did you know that 86.5% of the people who like cats on Facebook are Women? An interesting fact, but have a look at the demographics pulled together in this table. We are often debating on the value Social Media and on their role in a company's life. It was quite time that we shared some stats.

Be it that you are looking at the ever growing 35-54 demographics or that you are considering Twitter's penetration (less than 10%), how should this affect your Social Marketing?

Read more on Advertising Age.

Top Five Building Product Brands Chosen by Architects

A new survey of UK architects lists Kingspan, Trespa, Velux, Schüco and Otis as the "strongest brands in building materials."

In the Q1 2011 research from the European Architectural Barometer, which is a quarterly study of attitudes of 1200 architects across Europe, architects were asked which brands they perceived as "strongest" in building materials such as bricks, concrete, mortar, insulation, facade and cladding material, aluminium systems, construction floors and roofing material. The top five firms for the UK were Kingspan (with 40% of responses), Trespa (15%), VELUX (8%), Schüco (7%) and Otis (6%).  

Read more on Building Products

Dispelling the myths of Social Media

Marketing through Social Media channels has become a commonly discussed subject in recent years. It is a topic that The Think Tank is regularly asked to explain, clarify and recommend how it can be used to expand and supplement traditional forms of B2B marketing. The topic itself is quite complex, however Social Media can be used effectively to supplement a wide range of marketing activities including Brand Development, Media Relations, Direct Marketing, Promotions and Advertising.

Social Media is being used extensively within the B2C marketing environment however it has only really starting to take hold in business to business marketing recently with many organisations struggling to find justification for engagement. It is essential to ensure that this marketing channel is used to meet specific objectives, expand current marketing activities and not try and replace them.

Social Media campaigns should be developed to ensure relevance to each organisation's marketing objectives, however for those investigating whether they should engage or not Liam Bateman, Director, The Think Tank, dispells a few myths of Social Media that you may wish to consider:

1. We need to use every Social Media channel that we can find. 

2. Social Marketing is free!

3. If we set up profiles people will follow us

4. Social Media is just for chatting with friends   

Click here to view the full article  'Dispelling the Myths of Social Media'

Amphibious 1000: Qatar's Luxury Semi-Submerged Hotel

The name is revealing: Amphibious 1000 is Qatar's first semi-submerged hotel designed by the Giancarlo Zema Design Group. Like a big aquatic animal plunging into the sea, the project encompasses a land section and a sea section: the facilities follow a semi-circle around a central tower (a restaurant with dazzling panoramic views).

"Jelly fishes" are the 80 floating suites. They boast incredible underwater views of the surrounding artificial reef, bringing the experience of a luxury resort to a totally new level. Another truly amazing structure!

Read more.

Image © Giancarlo Zema Design Group

British Council opens fashion exhibition in Kazakhstan

The first venue for the British Council's touring exhibition, Reconstruction: Cultural Heritage and the Making of Contemporary Fashion is the Central State Museum in Almaty, Kazakhstan. The exhibition features seven of the UK's leading fashion designers and offers a snapshot of some of the traditions and cultures that inspire these designers.

The British Council says, 'The launch kicked off with a packed press conference attended by Kazakhstan’s leading TV Channels and newspaper titles followed by the official opening by the British Ambassador and the Director of Central State Museum. 600 people attended the opening to see the work of seven of the UK’s leading fashion designers: Paul Smith, Vivienne Westwood, Hussein Chalayan, Marios Schwab, Peter Jensen, Sophia Kokosalaki and Osman Yousefzada.'

Read more here

Gamezone instant win promotion adds theatre to Travis Perkins

Following a very successful Summer Scorcher promotion through merchants Travis Perkins in 2009, The Think Tank was asked by AkzoNobel to develop a new sales promotion that would again engage customers and increase sales of Dulux Trade, Glidden Trade, Polycell, Hammerite and Cuprinol products.

The 'Gamezone' promotion was created and actioned across the Travis Perkins estate, bringing the products to the forefront of the store and offering customers the chance to instantly win a range of prizes related to the theme. The promotion created a sense of theatre in-store and encouraged recommendation by branch staff through a back of house promotion.

Read and see more here

Villa Ronde provides an organic flavour

This amazing building, set on the coast of Japan, houses a private museum, a guest house and a resort. It has been designed to allow a free organic space to be created, with rooms opened or closed to the internal patio area. The circular design captures the best of the views whilst also helping to resist the strong typhoon winds.

An amazing design and a great space that works with its environment whilst optimising views and offering resistance to the elements.

It was designed by Architects Ciel Rouge.

Read more on Arch Daily

Images © Henri Gueydan

Creating a profile for Permasense in the Oil and Gas Sector

Permasense is an offshoot of Imperial College London that has developed a unique inhospitable wireless monitoring system to accurately measure the corrosion of pipes in Oil and Gas processing.

The Think Tank created a range of marketing and presentation materials to launch the company, including web site, sales brochure, presentation tools and video. Working with BP we then promoted the technology and company through the use of PR to a global industry sector.

This resulted in a successful launch and the trial of the system by many of the world's leading Oil and Gas players. Interest in the product is significant and has led to the rapid growth of the company.

See and read more here

Vintage Festival comes to the Southbank

The Vintage Festival ios coming to the Southbank, London in July celebrating vintage Britain - an event not to be missed!

This is what they have to say about the event,

'Whether your thing is swing, rockabilly, mod, soul, funk, disco, ska, electro, cabaret, film, art or design, or if you just want to dress up and get an authentic make-over for a day, Vintage at Southbank Centre is a sensual delight, a big dressing-up box, a collector’s dream and a joyous creative feast for all ages. For one glamorous weekend we celebrate the music, fashion, film, art , design, and dance from the 1920s to the 1980s (and maybe even a peek at the early ‘90s) that has made Britain the world’s creative and cultural hotbed....

The event takes place over the three days at the Royal Festival Hall which will be set dressed across the six levels. It will be transformed into a multi-venue playground where pass holders can ‘learn the dances’, enjoy a makeover take in the live performances, exclusive DJ sets, catwalk shows, wonderfully conceived food and cocktails, the cream of the crop vintage retailers and surprises galore. Vintage favourites The Soul Casino, Let it Rock, The Torch Club, The Leisure Lounge and The Warehouse are amongst the ten nightclubs contained within Royal Festival Hall.

To find out more visit their web site.

Prototype Desert House Interacts with Views

A prototype house by Marmol Radziner has been built to capture the views of San Jacinto peak and the surrounding mountains near Desert Hot Springs, California.

The Desert House works with the landscape and includes a covered outdoor living area, 2000 square-foot  of interior spaces and a detached carport that allows the owners to “leave the car behind” as they approach their home.

The house is built with prefabricated technologies comprising twelve feet wide modules that can extend up to sixty four feet in length and which can use any type of cladding, including metal, wood, or glass.

Find out more on ArchDaily

© Joe Fletcher

Using Social Media to Promote the News

Retail news aggregator My Retail Media approached The Think Tank to raise their profile online and to build awareness of its services and content.

The Think Tank developed a social media campaign, based around a retail news blog, to publicise this groudbreaking web site which sources retail news from around the world. Providing an outlet for unique content, the blog was then publicised through social media channels such as Twitter and LinkedIn.

Having set up the social media channels and started the process of building a following, The Think Tank provided training to My Retail Media to allow them to manage the content delivery themselves. This has resulted in a significant increase in new traffic to the web site and an increase in subscriptions.

Try My Retail Media for yourself - click here

Digital Shoreditch Festival

Shoreditch as UK's premier digital hub. This is what the festival celebrates - enabling the public to experiment with the latest innovation and participate in broad sense. It is a showcase for new faces and talents across the UK and the occasion for industry leaders to display cutting-edge developments in the digital world. This will also be more than the festival series alone: the digital content created, as the interactive maps and the community itself, aims at informally facilitate an enormous spectrum of individuals and companies to connect and exchange ideas.

Late-night parties, eye-catching displays (lighting up buildings), real-world interactive installations, and augmented reality games.
For such a creative flair, we couldn't miss the very cool iPhone app (and Android). Together with the social media functions to stay in touch with the latest news and tweets, an augmented reality mode shows you a streetview with event pop-ups and distances. You can even view the number of visitors in real time. Now, THIS is some use of digital media.

From Tuesday 3rd to Saturday 7th May 2011. Have a look on their website to book your place, some of the events are really cool.

Sugarchair for your break?

If you are up to a design treat, you should look up Pieter Brenner. The Sugarchair he proposes is the first of its kind and makes us think back to what design really means. Life-sized and made totally out of sugar (approximately 30 kilos), it can be shaped by its owner. Sugar offers infinite possibilities of assembly and the designer's very concept is that the user can play an active part, choosing shape and size. Of course the more you eat, the less you have left - but hey, wouldn't you just love to have one at home? Sit down, and take a break.

Read more and have a look at the images.

What's on the "back" of a webpage?

On a light note, whoever deals with Social Media every day will surely smile in front of some of these hypothetical illustrations. Imagining what really goes on "behind" Twitter, if the page actually had a "back", sure adds poetry to the countless personal and business tweets we read every day.

Have a look at Backofawebpage for some more witty images.

New Cable Cars to Cross the Thames, By Mace Group

2,500 people every hour. It's the capacity of London's shiny new transportation wonder: the cable car system that will connect the two shores of the east Thames. The fascinating landmark was designed by architects Wilkinson Eyre and will be realised by the Mace Group. The Group already has a portfolio of iconic London schemes including the London Eye, the British Museum Great Court and a good deal of commercial developments, like City Hall. At The Think Tank, we were happy to spot this latest beauty.

50-millimetre steel cables will be stretched over one kilometre across the Thames. Reaching from the Greenwich Peninsula at The O2 up to the Royal Docks at ExCeL, the 34 cars involved will do the hourly work of 40 buses. No wonder that Mark Reynolds, Mace's deputy chief executive, called it "an incredibly exciting new river crossing for London". Transport for London has approved, and the £40 million project could well be up and running for next summer's 2012 Olympic Games.

Click here to read more.

3D Origami Phone!

True enough - if thousands of traditional phones are still produced every day, their shape has surely not changed much. Sleek design, different materials, but a headset is still a headset. This is quite surprising because the actual components have been quite miniaturized over time. Yet the shape and size have maintained substantially its original characteristics, surely for the ergonomics. Designer Chengyuan Wei on the other hand designed the amazing Origami Phone.

Extremely minimal, it lies flat - but when you pick it up to answer or dial out, it turns into a tri-dimensional object, suited to the hand. Have a look on the designer's website for more brilliant ideas.

Click here to read more, the images are splendid.

The Guest House in a Container

Shipping containers are not one of the first places you would normally call homey. Yet, award winning Poteet Architects is best known for their creative reuse of existing building facilities, with a fresh touch of modern interior design. A client wished to experiment with shipping containers and the built project now lives just south of downtown San Antonio, Texas. We at the Think Tank find the result charming - the finished project is adapted to a guesthouse and is fitted with services as shower/WC and a stainless sink. The very broad steel and glass lift/slide together with the end wall-window open the whole interior to the landscape.
In the perspective of re-using unwanted materials, the emphasis was on sustainable strategies. The shipping container itself was originally "one-way" and has been adapted to a permanent use. Held off the container top, is a planted roof, which provides shade and air-flow to reduce heat gain. The roof is irrigated using the captured grey water from sink and bathroom. Surprisingly, the whole structure "floats" on a foundation of recycled telephone poles. Charming... and fascinating. Great to make an original guest house at the other side of the garden.
To read smart features of this guest house and see more images click here.

Image © Chris Cooper

Groundbreaking business launched into Oil and Gas sector

The Think Tank was approached by Permasense to propose how we would launch this start-up company into the Oil and Gas Sector with a new, innovative and unique product. Permasense is an offshoot of Imperial Collage London and following several years of research, on behalf of BP, they developed inhospitable wireless monitoring technologies for accurately measuring corrosion of pipes in the Oil and Gas sector. This technology is unique and presented the opportunity for use on a global scale to improve monitoring and safety.
The Think Tank proposed the development of a suite of marketing tools and a PR campaign to launch this groundbreaking business.
Read more

Refreshing the Capital Capture Brand

The Think Tank was asked to review the Capital Capture brand image and propose a refresh of all collateral, both on and off-line, for this leading document management business. We carried out an audit of collateral and other marketing materials and proposed the redevelopment of these to reflect Capital Capture as the leading business in its field.
Read more here