Social media campaign improves visibility for OKI C300/C500

The Think Tank was asked to extend a pan-European OKI product launch campaign in the UK marketplace using social media channels to widen reach and promote the product in a non-traditional manner.

The creative campaign that was developed for the launch of the OKI C300 and C500 series of printers featured the products as real 'stars' on the covers of leading publications. A fanzine style micro site was developed to act as a focal point for the campaign and this included a blog which was used to deliver content for the social media element of promotion in the UK. The regular addition of content to this blog was communicated via Twitter over a six month period, with additional content being added to Flickr and YouTube to provide additional links back to the micro site. 

The campaign resulted in almost 12,000 views of content over the period and engaged a wide range of sector specific individuals, with Twitter followers reaching more than 1,300.