Retail news aggregator My Retail Media approached The Think Tank to raise their profile online and to build awareness of its services and content.The Think Tank developed a social media campaign, based around a retail news blog, to publicise this groudbreaking web site which sources retail news from around the world. Providing an outlet for unique content, the blog was then publicised through social media channels such as Twitter and LinkedIn.
Having set up the social media channels and started the process of building a following, The Think Tank provided training to My Retail Media to allow them to manage the content delivery themselves. This has resulted in a significant increase in new traffic to the web site and an increase in subscriptions.
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