Budweiser alerts hockey fans

Budweiser Canada is helping ice hockey fans keep track of when their team scores by selling goal lights similar to those used at the games.

It is set up to their favourite team using an app on a smartphone, after that it will connect to their WiFi network and follow live scores. When a selected team scores it lights up and makes a sound, regardless of where the team is playing or if the game is televised.

The first batch made has sold out, but the website is taking pre-orders for the next batch which should be with fans in time for the play-offs. The lights will set back fans $149 + taxes & shipping, but those living in the greater Toronto area will be able to get theirs installed by Budweiser.

As part of this campaign they have created an advert that introduces a new character, who is portrayed as the inventor of the light and builds upon their 'Great times are waiting' campaign.

A great marketing ploy by the American beer brand, although we think it may disturb a few mealtimes. Watch the video below.

The Rainbow Igloo

While spending time in Edmonton, Canada with his girlfriends family, New Zealand engineering student Daniel Gray was given the task of trying to build an igloo from ice blocks his girlfriend’s mother had prepared for his arrival.

To make the blocks, Brigid Burton, mother of Gray's girlfriend, poured water with food colouring into empty milk cartons then froze them.

Gray took on the task over 5 days with help from the family and neighbours and this was the result.  

Check out the full story with more images here

Cadburys Scream Eggs come to life for Haloween

Here's one for Halloween from Canada. Meet the Cadbury Screme Eggs.

From Zombies to vampires these animated ads are great fun.

'Get them while they last.'

High performance art

This ad for BMW Canada features some fantastic slow motion film that sees the super-fast M5 smashing through a series of objects set to classical piano music.

The result, according to their YouTube channel - 'High Performance Art'.

We can only agree - definetly one for cultured petrol-heads.



Ad created by Cundari, Toronto