Budweiser Canada is helping ice hockey fans keep track of when their team scores by selling goal lights similar to those used at the games.It is set up to their favourite team using an app on a smartphone, after that it will connect to their WiFi network and follow live scores. When a selected team scores it lights up and makes a sound, regardless of where the team is playing or if the game is televised.
The first batch made has sold out, but the website is taking pre-orders for the next batch which should be with fans in time for the play-offs. The lights will set back fans $149 + taxes & shipping, but those living in the greater Toronto area will be able to get theirs installed by Budweiser.
As part of this campaign they have created an advert that introduces a new character, who is portrayed as the inventor of the light and builds upon their 'Great times are waiting' campaign.
A great marketing ploy by the American beer brand, although we think it may disturb a few mealtimes. Watch the video below.
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