New ways of reaching out to customers

According to the latest issue of Catalogue newsletter, Marks & Spencer is set to install free Wi-Fi into all of its UK stores and arm customer assistants with iPads as part of plans to push its ecommerce offering.

It is reported the retailer is investing £100 million on new technology and £150 million on a new model, or platform, for its website that will be ready by 2014.  

Meanwhile our multi-channel retail client, IronmongeryDirect, has run another Direct Response TV campaign. After the success of the first ever national TV campaign, which saw an increase in attributed leads by 63% within 30 minutes of spot transmission, IronmongeryDirect, the UK’s largest online and mail order supplier of ironmongery products to the trade, decided to move ahead with a second campaign in June.  

Most recently IronmongeryDirect has launched its mobile website, in keeping with the latest technology moves, making it easy for tradesmen on-the-go to search for products and place their orders.   

We got this story covered and a by-lined feature by IronmongeryDirect’s Head of Marketing, Stuart Wilson, in the recent issue Direct Commerce magazine, and the story was picked up by a number of other trade titles.