New ways of reaching out to customers

According to the latest issue of Catalogue newsletter, Marks & Spencer is set to install free Wi-Fi into all of its UK stores and arm customer assistants with iPads as part of plans to push its ecommerce offering.

It is reported the retailer is investing £100 million on new technology and £150 million on a new model, or platform, for its website that will be ready by 2014.  

Meanwhile our multi-channel retail client, IronmongeryDirect, has run another Direct Response TV campaign. After the success of the first ever national TV campaign, which saw an increase in attributed leads by 63% within 30 minutes of spot transmission, IronmongeryDirect, the UK’s largest online and mail order supplier of ironmongery products to the trade, decided to move ahead with a second campaign in June.  

Most recently IronmongeryDirect has launched its mobile website, in keeping with the latest technology moves, making it easy for tradesmen on-the-go to search for products and place their orders.   

We got this story covered and a by-lined feature by IronmongeryDirect’s Head of Marketing, Stuart Wilson, in the recent issue Direct Commerce magazine, and the story was picked up by a number of other trade titles.

IronmongeryDirect shortlisted in ECMOD Direct Commerce Awards

Our client IronmongeryDirect has been short listed in the ECMOD Direct Commerce Awards this year.

According to ECMOD (Every Channel Mastered Optimised Delivered), 'The Awards have spearheaded the recognition of business excellence for organisations engaged in direct-to-customer retailing across traditional and newly emerging channels. With categories designed for those targeting sales to businesses as well as for those selling to consumers, these unique awards also seek to celebrate the achievements of businesses of all scales and at all stages of development.'

Well done and good luck in the awards on 27th March.