"Mitsubishi Unpretentious" analyses the content from your friends' Facebook pages to see which are your most pretentious friends and then runs them over with a speeding 2013 Outlander Sport.
It does not always get it right but it does most of the time.
Combining marketing with interactive online apps has become a great extension to consumer product launches, getting people to engage with products in a fun and interesting way.
Whether encouraging people to run down people they don't like is questionable but fun anyway.
Click here to get the app.
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