Gamezone instant win promotion adds theatre to Travis Perkins

Following a very successful Summer Scorcher promotion through merchants Travis Perkins in 2009, The Think Tank was asked by AkzoNobel to develop a new sales promotion that would again engage customers and increase sales of Dulux Trade, Glidden Trade, Polycell, Hammerite and Cuprinol products.

The 'Gamezone' promotion was created and actioned across the Travis Perkins estate, bringing the products to the forefront of the store and offering customers the chance to instantly win a range of prizes related to the theme. The promotion created a sense of theatre in-store and encouraged recommendation by branch staff through a back of house promotion.

Read and see more here

Villa Ronde provides an organic flavour

This amazing building, set on the coast of Japan, houses a private museum, a guest house and a resort. It has been designed to allow a free organic space to be created, with rooms opened or closed to the internal patio area. The circular design captures the best of the views whilst also helping to resist the strong typhoon winds.

An amazing design and a great space that works with its environment whilst optimising views and offering resistance to the elements.

It was designed by Architects Ciel Rouge.

Read more on Arch Daily

Images © Henri Gueydan

Creating a profile for Permasense in the Oil and Gas Sector

Permasense is an offshoot of Imperial College London that has developed a unique inhospitable wireless monitoring system to accurately measure the corrosion of pipes in Oil and Gas processing.

The Think Tank created a range of marketing and presentation materials to launch the company, including web site, sales brochure, presentation tools and video. Working with BP we then promoted the technology and company through the use of PR to a global industry sector.

This resulted in a successful launch and the trial of the system by many of the world's leading Oil and Gas players. Interest in the product is significant and has led to the rapid growth of the company.

See and read more here

Vintage Festival comes to the Southbank

The Vintage Festival ios coming to the Southbank, London in July celebrating vintage Britain - an event not to be missed!

This is what they have to say about the event,

'Whether your thing is swing, rockabilly, mod, soul, funk, disco, ska, electro, cabaret, film, art or design, or if you just want to dress up and get an authentic make-over for a day, Vintage at Southbank Centre is a sensual delight, a big dressing-up box, a collector’s dream and a joyous creative feast for all ages. For one glamorous weekend we celebrate the music, fashion, film, art , design, and dance from the 1920s to the 1980s (and maybe even a peek at the early ‘90s) that has made Britain the world’s creative and cultural hotbed....

The event takes place over the three days at the Royal Festival Hall which will be set dressed across the six levels. It will be transformed into a multi-venue playground where pass holders can ‘learn the dances’, enjoy a makeover take in the live performances, exclusive DJ sets, catwalk shows, wonderfully conceived food and cocktails, the cream of the crop vintage retailers and surprises galore. Vintage favourites The Soul Casino, Let it Rock, The Torch Club, The Leisure Lounge and The Warehouse are amongst the ten nightclubs contained within Royal Festival Hall.

To find out more visit their web site.

Prototype Desert House Interacts with Views

A prototype house by Marmol Radziner has been built to capture the views of San Jacinto peak and the surrounding mountains near Desert Hot Springs, California.

The Desert House works with the landscape and includes a covered outdoor living area, 2000 square-foot  of interior spaces and a detached carport that allows the owners to “leave the car behind” as they approach their home.

The house is built with prefabricated technologies comprising twelve feet wide modules that can extend up to sixty four feet in length and which can use any type of cladding, including metal, wood, or glass.

Find out more on ArchDaily

© Joe Fletcher

Using Social Media to Promote the News

Retail news aggregator My Retail Media approached The Think Tank to raise their profile online and to build awareness of its services and content.

The Think Tank developed a social media campaign, based around a retail news blog, to publicise this groudbreaking web site which sources retail news from around the world. Providing an outlet for unique content, the blog was then publicised through social media channels such as Twitter and LinkedIn.

Having set up the social media channels and started the process of building a following, The Think Tank provided training to My Retail Media to allow them to manage the content delivery themselves. This has resulted in a significant increase in new traffic to the web site and an increase in subscriptions.

Try My Retail Media for yourself - click here

Digital Shoreditch Festival

Shoreditch as UK's premier digital hub. This is what the festival celebrates - enabling the public to experiment with the latest innovation and participate in broad sense. It is a showcase for new faces and talents across the UK and the occasion for industry leaders to display cutting-edge developments in the digital world. This will also be more than the festival series alone: the digital content created, as the interactive maps and the community itself, aims at informally facilitate an enormous spectrum of individuals and companies to connect and exchange ideas.

Late-night parties, eye-catching displays (lighting up buildings), real-world interactive installations, and augmented reality games.
For such a creative flair, we couldn't miss the very cool iPhone app (and Android). Together with the social media functions to stay in touch with the latest news and tweets, an augmented reality mode shows you a streetview with event pop-ups and distances. You can even view the number of visitors in real time. Now, THIS is some use of digital media.

From Tuesday 3rd to Saturday 7th May 2011. Have a look on their website to book your place, some of the events are really cool.

Sugarchair for your break?

If you are up to a design treat, you should look up Pieter Brenner. The Sugarchair he proposes is the first of its kind and makes us think back to what design really means. Life-sized and made totally out of sugar (approximately 30 kilos), it can be shaped by its owner. Sugar offers infinite possibilities of assembly and the designer's very concept is that the user can play an active part, choosing shape and size. Of course the more you eat, the less you have left - but hey, wouldn't you just love to have one at home? Sit down, and take a break.

Read more and have a look at the images.

What's on the "back" of a webpage?

On a light note, whoever deals with Social Media every day will surely smile in front of some of these hypothetical illustrations. Imagining what really goes on "behind" Twitter, if the page actually had a "back", sure adds poetry to the countless personal and business tweets we read every day.

Have a look at Backofawebpage for some more witty images.

New Cable Cars to Cross the Thames, By Mace Group

2,500 people every hour. It's the capacity of London's shiny new transportation wonder: the cable car system that will connect the two shores of the east Thames. The fascinating landmark was designed by architects Wilkinson Eyre and will be realised by the Mace Group. The Group already has a portfolio of iconic London schemes including the London Eye, the British Museum Great Court and a good deal of commercial developments, like City Hall. At The Think Tank, we were happy to spot this latest beauty.

50-millimetre steel cables will be stretched over one kilometre across the Thames. Reaching from the Greenwich Peninsula at The O2 up to the Royal Docks at ExCeL, the 34 cars involved will do the hourly work of 40 buses. No wonder that Mark Reynolds, Mace's deputy chief executive, called it "an incredibly exciting new river crossing for London". Transport for London has approved, and the £40 million project could well be up and running for next summer's 2012 Olympic Games.

Click here to read more.

3D Origami Phone!

True enough - if thousands of traditional phones are still produced every day, their shape has surely not changed much. Sleek design, different materials, but a headset is still a headset. This is quite surprising because the actual components have been quite miniaturized over time. Yet the shape and size have maintained substantially its original characteristics, surely for the ergonomics. Designer Chengyuan Wei on the other hand designed the amazing Origami Phone.

Extremely minimal, it lies flat - but when you pick it up to answer or dial out, it turns into a tri-dimensional object, suited to the hand. Have a look on the designer's website for more brilliant ideas.

Click here to read more, the images are splendid.

The Guest House in a Container

Shipping containers are not one of the first places you would normally call homey. Yet, award winning Poteet Architects is best known for their creative reuse of existing building facilities, with a fresh touch of modern interior design. A client wished to experiment with shipping containers and the built project now lives just south of downtown San Antonio, Texas. We at the Think Tank find the result charming - the finished project is adapted to a guesthouse and is fitted with services as shower/WC and a stainless sink. The very broad steel and glass lift/slide together with the end wall-window open the whole interior to the landscape.
In the perspective of re-using unwanted materials, the emphasis was on sustainable strategies. The shipping container itself was originally "one-way" and has been adapted to a permanent use. Held off the container top, is a planted roof, which provides shade and air-flow to reduce heat gain. The roof is irrigated using the captured grey water from sink and bathroom. Surprisingly, the whole structure "floats" on a foundation of recycled telephone poles. Charming... and fascinating. Great to make an original guest house at the other side of the garden.
To read smart features of this guest house and see more images click here.

Image © Chris Cooper

Groundbreaking business launched into Oil and Gas sector

The Think Tank was approached by Permasense to propose how we would launch this start-up company into the Oil and Gas Sector with a new, innovative and unique product. Permasense is an offshoot of Imperial Collage London and following several years of research, on behalf of BP, they developed inhospitable wireless monitoring technologies for accurately measuring corrosion of pipes in the Oil and Gas sector. This technology is unique and presented the opportunity for use on a global scale to improve monitoring and safety.
The Think Tank proposed the development of a suite of marketing tools and a PR campaign to launch this groundbreaking business.
Read more

Refreshing the Capital Capture Brand

The Think Tank was asked to review the Capital Capture brand image and propose a refresh of all collateral, both on and off-line, for this leading document management business. We carried out an audit of collateral and other marketing materials and proposed the redevelopment of these to reflect Capital Capture as the leading business in its field.
Read more here

Solar Powered Teaching Hospital in Haiti

Sustainable does not only mean supportive for the environment, sometimes it supports an entire population. It is the case of the Mirebalais Hospital in Haiti, a state of the art 320 bed teaching facility powered by solar panels. After the devastating earthquake of January 2010, this ecofriendly jewel has been redesigned and donated by Nicholas Clark Architects. The structure's energy supply will be supplemented by the solar panels on the roof, ensuring that the facility is never without power - especially during the frequent outages. Natural ventilation is used for the cooling as well as to prevent the trasmission of airborne diseases, like tuberculosis, and is encouraged through the design of the integrated garden and courtyards. Lighting will engage with the hot tropical sun, with natural daylighting used to spare energy for hospital equipment.
All of these features maximise the efficiency of the hospital, providing a fundamental service without digging into the area's energy supplies. What is even more amazing is that all of the funds for the hospital have come from direct donations from individuals and firms through Partners In Health.
Construction is expected to be complete in January 2012. Click here to read more.

LOFT 2011 - London's Vertical Farming Competition

As citizens of a metropolis, Londoners feel everyday what population growth and urban centralisation mean. Two problems are the increased demand for real estate and for food. Looking for a possible solution, AWR organizes LOFT - an international architecture competition for the design of a new skyscraper on the Thames waterfront, a vertical farm. This means cultivating agriculture products in a vertical, energy self-sufficient structured inside our metropolitan. The concept was developed in 2000 by Dickson Despommier, in collaboration with various architecture firms.
LOFT requires the design of a vertical farm with residential use. As advanced as it sounds, the benefits of such a structure range from the continuous supply of agricultural products to the reduction of cultivated land,  generating its own energy and contributing to the ecosystem's balance. The new tower would be inserted in the City's skyline, an extremely strategic site for public transportation and a strong demand for housing. The competition represents a chance to build a real vertical city, which may well include a plaza, shopping areas, and restaurants. Early registration begins in May 2011 and the winners will be announced in September, after the summer.
Click here to read more.

The Heat That Gives You Energy

When ecological means multiple advanced technologies and elegant design, the result is uber cool. Young French designer Vincent Gobin did this with TESLA, the ecological radiator that charges your mobile phones, iPods, music players, etc. With incorporated thermo-electrical batteries that convert heat into electricity, it will energize your gadgets through elecromagnetic induction while heating your room.
No more more ugly black coloured entagled wires. Just a sleek black design that irons out all your charging whoes.

Click here to read more.

Designjuction Brings British Design at Milan's Furniture Fair 2011

For Milan's coming Furniture Fair 2011, Designjuction has planned a new exhibition showcasting the very best of British design. From lighting installations to a pop-up shop, the displays will take over the entire ground floor of the Zegna showroom in the famous Zona Tortona design district. Art director Michael Sodeau (who also designed the Anything stationary collection, picture) is bringing together products from exclusive brands including Modus, Innermost, Benchmark and Anglepoise.
Don't miss the launch party next Wednesday 13th April. Exhibition runs 11-17 April 2011.
Click here to read more on Icon Magazine.
Image © Michael Sodeau Partnership

'Showrooms' app launched for New York

If you are heading off to New York then Designer Pages has the app for you. They have launched an app called Showrooms that helps you to quickly locate architecture and interior design products and materials across the city. Find that showroom you’re looking for and map it, create itineraries for your visits, curate lists of showrooms to share with friends, and even check in using Foursquare. They plan on expanding to other cities in the future. They have even added a scavenger hunt at Architectural Digest Home Show in New York next week. Can't wait for the London version.

Download the 'Showrooms' app here

Cutting Edge Design comes to Scunthorpe

The pavilion in the Central Park, Scunthorpe has been christened “The Nutshell Café” and consists of a kiosk and disable WC / baby change. This structure by  S&P Architects forms part of the regeneration of Central Park and the Sports Academy building, which is currently under construction.

See more of this interesting structure on Arch Daily.