Showing posts with label predictions. Show all posts
Showing posts with label predictions. Show all posts

Wednesday, 8 February 2012

Top predictions for IT Organisations and Users 2012

AttachmentTechnology analysts/research group Gartner has released a summary report for its ‘Top Predictions for IT Organisations and Users, 2012 and Beyond: Control Slips Away’.  Certainly an interesting title which made The Think Tank PR team want to read more.  

Gartner foresees that by 2016 at least 50% of enterprise email users will rely primarily on a browser, tablet or ‘mobile’ client instead of a desktop client.  Put simply that means employees will be bringing iPads, tablets and other personal mobile devices into your workplace.

In terms of a reflection of how we live and work today, this speaks volumes.   

But the report goes on to say that through 2016 the financial impact of cybercrime will grow by 10% per year, due to the continuing discovery of new vulnerabilities.  IT delivery is changing to add the use of cloud-based services and support the use of employee-owned laptops, smartphones and tablets.  

The implications for securing data and systems enterprise-wide are significant in terms of new and evolving security issues; the implications for marketing and communications professionals may mean an escalation in the need to protect trademark infringements, data protection issues and, of course, how everyone uses and accesses social media at work.  

Read more here.

Tuesday, 18 January 2011

2011: The Year of the Mobile

Mobile.jpg2011 seems set to be the year of the mobile with apps being created faster than ever before. With a prediction of nearly two-thirds of retail shoppers soon to be using their mobiles for shopping, it would seem as though apps can't be created fast enough.

ForeSee Results have utilised data from the Christmas shopping period to create a benchmark for shopping trends. Such were the results that they have made the bold statement that 'any retailer not actively working to develop, measure, and refine its mobile experience is leaving money on the table for competitors."

Historically trends that hit the consumer market will at some point be on the table for discussion in the business market in the near future. At what point the B2B market will seriously look into this as a touch point in their marketing strategy we shall have to wait and see but it will inevitably be yet another medium for the market to get its head around. For more information on the rise of the mobile follow this link  http://bit.ly/gYeHop