Now you can play 'Dumb ways to die'

Following on from the success of its 'Dumb ways to die' campaign for Melbourne Metro, McCann Australia has produced an iPhone and iPad game built along the same idea.

The game, developed in collaboration with local developer Barrel Of Donkeys, has been the No. 1 free app in Australia for a week, and is charting in 79 other countries.

The concept of turning the viral advert into a game was to continue to encourage younger people to be careful around trains, and avoid dying in a dumb way, as you try to save the characters from the video from their fate.

The game is free from itunes.

Apple Hits the 500,000 Apps Mark on iTunes

It happened in the early hours of Tuesday: in less than three years the App Store reached the half-million mark.

For some interesting stats, like on the image, a giant infographic was produced by three app-related companies. Mobile app blog 148apps, the search company Chomp together with game developer Chilingo collected a number of curiosities, including a timeline and a various facts.

To understand this data better and make a brief comparison, there have been 10 billion iOS app downloads through the App Store as of January. Although having been on the market 8 months less, the applications Google's Android currently count almost 300,000 apps and 3 billion downloads.

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Image : 148Apps, Chomp and Chillingo