Following on from the success of its 'Dumb ways to die' campaign for Melbourne Metro, McCann Australia has produced an iPhone and iPad game built along the same idea.The game, developed in collaboration with local developer Barrel Of Donkeys, has been the No. 1 free app in Australia for a week, and is charting in 79 other countries.
The concept of turning the viral advert into a game was to continue to encourage younger people to be careful around trains, and avoid dying in a dumb way, as you try to save the characters from the video from their fate.
The game is free from itunes.
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