Zombies swarm around hastag

There are two things that seem to work well in advertising; zombies and reverse psychology.

With this in mind the Darewin Agency created a social media campaign for 'The Walking Dead' in France for the TV channel NT1. They urged viewers not to use the hashtag #walkingdeadNT1 as it was 'contaminated with a virus'. Those that did were then stalked by online zombies.

This clever ploy started with ads on the website that led to people trying it out to see what happened, obviously this then led to them telling others to use the hashtag to gain their own zombie followers. They also introduced this to Facebook, with zombies commenting on posts where the hashtag was used.

The final result was 30,000 users being "attacked" by zombies in less than two weeks, with 550,000 impressions tallied, and most importantly for the TV channel, viewers ratings were up.

Another clever marketing campaign for the TV series, that some may feel doesn't need marketing. Watch the campaign video below.