Guardian asks US readers to look at things differently

The Guardian has started a new campaign with the folks from BBH New York in an attempt to increase their online readership in the US.

The poster campaign works along the same lines as their "Three little pigs" advert, which asks readers to look at both sides of an argument, be it surveillance and security, or women in the military or even gun control.

The posters have both sides made from the same image, turn the poster around and you get another side of the story.

A clever campaign, that is a great use of perception in both the visual sense and in the sense of the topics themselves.