Replying to an article in 4th June issue of PR Week, Samantha Dawe commented on the integrated marketing approach to PR that some of the larger marketing agencies are now taking and how The Think Tank has been providing this level of integration for many years. She also comments upon the impact that the mix of individuals within a team has upon idea generation and the way that integration simplifies the client's role in agency briefing.Thursday, 10 June 2010
The Think Tank comments in PR Week on marketing integration
Replying to an article in 4th June issue of PR Week, Samantha Dawe commented on the integrated marketing approach to PR that some of the larger marketing agencies are now taking and how The Think Tank has been providing this level of integration for many years. She also comments upon the impact that the mix of individuals within a team has upon idea generation and the way that integration simplifies the client's role in agency briefing.
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