Build a paper model of student housing with this free download

Architecture and design company Murado & Elvira has released a free download that allows you to build your own paper model of the Teknobyen Studentboliger, a student housing project they built for SiT in Trondheim, Norway.

The building has been nominated to the Statens Byggeskikkpris 2012, the Norwegian National Building Awards and has won the Trondheim Kommune Energispareprisen (Energy Saving Prize 2012)

The company also has a free desktop pet available to download, there are five to choose from, and represents the belief that buildings as objects can become like pets due to an empathic relationship people build with them.

Download the Free Paper Teknotoy here.

B&Q rolls out new brand strategy

B&Q has released a new brand strategy, courtesy of Karmarama, to help drive sales.

Called "Handy Prices", the campaign will see the DIY business lower the prices of hundreds of products, predominately those used on a more regular basis, and keep them at this new lower price, permanently. 

The campaign is the first piece of work completed for them by Karmarama since their appointment last year, and may come as a surprise to some as they are without a Marketing Director since the departure of Katherine Paterson in October, the spot being covered in the iterim by brand director David Hutchinson.


The campaign will run on TV, radio and print. The TV ad is shown below, the most notable thing is the lack of products in this ad, so it will be interesting to see how this approach works for them. Take a look for yourself and let us know what you think.

Five ways to double your profits - Real Business Article

IronmongeryDirect doubled its profits this year, turnover is up 25 per cent and the firm has just moved to bigger premises - a great success story.

Raising the profile of the company within the business press is one of the objectives of the PR campaign that The Think Tank has been managing for IronmongeryDirect over the past couple of years.

Looking for opportunities to communicate the impressive growth and success of this business in a very challenging market The Think Tank secured a feature article for MD Wayne Lysaght-Mason in Real Business Magazine looking at five secrets to fast growth.

This great opportunity follows articles and comment in a range of business publications, including Marketing Week, raising the profile of the business beyond the Construction and DIY sectors.

Click here to view the full article.