Coke gets interactive

Coke Zero has been getting interactive with the latest Bond movie. 

In a live marketing stunt at a railway station they invited Coke purchasers to take a challenge to win exclusive tickets for the latest 007 movie, Skyfall. Having to rush across the station to beat the clock Coke didn't make it easy for them.

A fun interactive marketing stunt that has gone viral with more than 2 million views.

See the video below:

CokeHands Campaign wins Cannes Grand Prix

The winner of this year's Cannes Grand Prix was Mak Long who works for Ogilvy & Mather in Shanghai.

The CokeHands campaign ran on bus shelters and in lifts across Shanghai and featured an illustration in which the famous Coke ribbon device is transformed into two hands, one passing the other a Coke.

The campaign ran without a Coke logo or strapline!

Simplicity itself.