Fiat's 'The Fatherhood' follow-up is new romantic music video

In a follow-up to their 'The Motherhood' video, Fiat has released 'The Fatherhood'.

Similar to it's predecessor, The Fatherhood focuses on a father in a musical fashion, singing about the trials and tribulations involved with being a new dad.

This time around though, the concept is that the father is taking his young twins out in the car to try and get them to sleep, whilst doing this he reminisces about his youth and being "a new romantic" cue the Human League style music, and video, complete with outdoor settings, smoke and a unicorn.

One of the best lines would definitely be about him dancing at their wedding as way of revenge.

Once again the idea of the video is to promote the family friendly nature of Fiat's 500L series.

Watch the video and let us know what you think, but be warned it is rather long.

Motherhood meets gangster rap in new Fiat ad

In a campaign far removed from the norm, Fiat has released "The Motherhood", a mock rap video featuring a stressed mum with her three children.

The ad covers the trials and tribulations of the daily life of a mum, and, whilst avoiding the coarse language normally associated with the genre, the main character acts in very much the same way. Especially in posing next to her Fiat 500L, the real 'star' of the video.

The tagline for the video also mocks the genre: "Word to all the mothers out there. This one goes out to you..." ' The Motherhood' feat. Fiat 500L is dedicated to all those women who have to be all things to all people and live it large on a daily basis."

Very funny but a bit long - worth watching until the end though.