Minimalist ballet posters increase attendance

When designer Gil Shuler was asked by a friend to create a series of posters for the Charleston Ballet company's 2012-13 season, he felt they should head in an opposite direction to previously.

The company used to feature principle performers as the centrepiece for their posters, now the focus is on the feet.

The simple and seemingly effective new deisgn has the point shoe, a classic article of ballet clothing, as the focal point of the posters.

The response so far has been positive for the company with an increase in ticket sales and Shuler had been asked on many occassions for reprints.