Expedia announces luggage tag competition

After they produced a new advertising campaign that created clever words from the IATA codes found on luggage tags, Expedia.co.uk has launched a new competition on its Facebook Page.

The competition asks entrants to try and create their own slogans or phrases using over 9,500 available IATA codes, as seen in the campaign which we previously featured, in an effort to win a £2,000 Expedia holiday. Entries are made through an app on their page, where you can also view entries by others. The competition will run for four weeks, with a winner chosen at random.

The original campaign was the idea of copywriter Jon Morgan and art director Mike Watson at Ogilvy & Mather.

It is a clever way to build on what must have been a successful campaign for the company and, in turn, will increase their visibility on  Facebook as people need to 'like' their page before being able to enter.

Try out the app for yourself here.