A 'lickable' bit of advertising

Fanta has produced the world's first tastable advert. The concept developed for the drinks market in the United Arab Emirates, features a printed ad promoting their new recipe for Orange Fanta, which people could pop into their mouth and experience firsthand.

The campaign featured a full page ad, which is kept in a plastic sleeve within a publication, and encouraged the consumer to tear off a piece to try the flavour and share the experience with their friends as 100% of the ad is coated in the flavouring.

A clever concept to but we expect many would be reluctant to start eating paper supplied in a magazine?

Watch the campaign video below and let us know if you would be willing to taste a printed ad.