Have you seen the Southern Comfort ad with the tanned and rotund guy wearing Speedos and drinking, of course, Southern Comfort? No, then you can see it here then come back and see the brand extension. Right now you’re ready for this, the New York based office of Wieden + Kennedy has now given this character a new lease of life, as your own personal weatherman. The idea is simple, go to comfortableweatherguy.com, type in a location and the cheeky chap will be whisked to an environment with the same weather as that location, it could vary from a beach, or a foggy cityscape to a snow covered landscape. The premise of course is that regardless of the weather he is suitably comfortable in just his Speedos.
This campaign is a great example of taking a memorable ad with a simple protagonist and transferring them into a digital marketing campaign. There are even some videos to help with the campaign, which can be viewed below.
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