This stunt for Red Stripeby ad agency KesselsKramer (along with Stinkdigital director Greg Brunkalla and creative technology consultancy Hirsch&Mann) popped up in a convenience store in East London.They rigged up loads of products in a corner store to suddenly start dancing and making music whenever a customer picked up a Red Stripe from the fridge.
It a great bit of fun but knowing these types of stores well the late night crowd may get a bit freaked out!
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