Paper v. Digital PR - An Article for RIBA Insight

The Think Tank was recently asked to comment upon the importance of the use of paper v. digital media in PR by RIBA Insight as part of the regular advice and guidance that RIBA CPD Providers Network provides to its customers.

Liam Bateman, Director at The Think Tank, commented, “Both paper and digital are still equally important however within certain markets there is a more emphasised move towards digital.
Traditional PR, which would have included securing articles in publications and raising brand awareness through events and activities, has rapidly been expanded into the digital arena, firstly, through publishers taking their magazines online, then through e-direct marketing and latterly social media."

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Paper v. Digital Article.pdf (467 kb)

Article originally published by RIBA Insight