Heineken takes interviews to the extreme

Interviews can be stressful at best, but preparation is everything. That is however unless you were interviewing for Heineken's internship.

The company decided that they didn't just want someone who answered the right questions, they wanted someone up to the challenges that would lie ahead so they put the interviewees to the test.

During the course of the interviews the candidates were subjected to hand holding, fake heart attacks and fire alarms.

The one who kept their cool was voted for by the Heineken Internet community and the winner was taken to a Champions League game to represent the brand, having their success broadcast at the Juventus v Chelsea game on the 20th November 2012.

A great strategy for weeding out the chaff in the interview process or a very clever viral marketing campaign?

Watch the video below and choose for yourself.

Heineken asks young designers for nightclub of the future

What will the nightclub of the future look like? That's the question posed by Dutch beer company Heineken, which has selected 19 of the world's most promising young designers and briefed them to come up with their dream club, the best of which will go on show as a 'pop-up' nightclub at next years Milan Furniture Fair.

Launched earlier this year, Heineken Open Design Explorations Edition 1: The Club auditioned hundreds of promising designers, eventually selecting the best 19 from four countries - Japan, Brazil, USA and Italy. The chosen designers have now been put into groups, each of which will a present a design for a new nightclub concept.

The nineteen selected designers, who come from motion deign, graphic design, product design and interior design backgrounds, all demonstrated a love of nightlife and an exceptional level of creativity. Yukihiro Shoda, a motion designer from Tokyo, shared his enthusiasm at being selected saying, 'The project has given me an exciting opportunity to work with designers from across the world and from other disciplines. The collaboration element will allow each of us to really explore our potential, and the input from consumers is something that will help inspire me to push my ideas to new levels.' Graphic designer Sandra Garcia Pagola from of New York City said, 'To present the conclusions of our journey during Milan's famous design week is an unbelievable opportunity for any designer. I feel really lucky that Heineken has created this opportunity and selected me alongside the other designers to showcase our work on such a revered global stage.'

To follow the designers and read the full article visit The Interior Design Blog.